This will be a fun light-hearted lunch and learn focused on the basics of building a brand for companies and individuals.

The goal is to bring an understanding to some of the core principles behind building an emotional connection to simple elements like a logo or tag line. While I won't be able to cover everything there is to know about branding in a simple lunchtime workshop I hope to bring a lot of valuable information to the table and create a launching point for anyone looking to build on.

The agenda:

____________

Welcome/Greet 

table Networking 

Branding & Positioning presentation

Q&A 

Table case study ( Salving a branding challenge )

Timed solution pitch

Open discussion of pitches & choosing of a winner

__________________________________________

This is going to be a lot of fun and a little helpful ;)

I look forward to seeing you there!

Scott Whatley