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Event Details


The third annual Jacksonville Magazine Fashion Project takes place at WJCT Studios on May 18, 2018. The event pairs Northeast Florida models and designers to create one-of-a-kind runway looks and concludes with the awarding a cover photo shoot and fashion layout within the pages of Northeast Florida’s most widely read lifestyle publication.

The 2017 model winner was Allana Marolt and the winning designer was BobbyK.

VIP Ticket Holders receive:
Early admission to the pop-up shops at 6:30 PM
Reserved seating in the first two rows
VIP Swag Bag sponsored by Kendra Scott
Entry to the VIP area furnished by Generation Us
Complimentary welcome drink provided by Mermosa, beer provided by Bold City Brewery and wine provided by Cooper's Hawk


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In addition, guests are treated to some fun opportunities to win some amazing prizes, all while raising money for the Jacksonville Humane Society. Global Diamonds hosts a Blinky Ring Raffle where guests have a chance to take home a $1,000 gift card.

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Do you have a rescue dog? Are they made for the runway? For a $250 donation, your posh pooch can walk the runway during the intermission show featuring emcee and last year's winner BobbyK's new fashion line. Guests vote for their favorite at the end of the night. The winner is automatically put in the running for Jacksonville Magazine's Pet Cover Model Contest, giving them a chance to be featured on the August cover. 100% of the proceeds go to the Jacksonville Humane Society. For more information, email [email protected] or CLICK HERE.

Pop-Up Shops

Belle of the Blvd
Carla Rose Jewelry By Design
Christé Blue
Lunchbox Waxing
Kendra Scott
Jane Doe Boutique
Noreen Young Cosmetics
Plush Boutique
Global Diamonds

2018 Jacksonville Magazine Fashion Project Models:

Thank you to our Sponsors!

Generation Us
Global Diamonds
Hair by Nikki Todd
Jacksonville Humane Society
Kendra Scott
Larry's Giant Subs
Lunchbox Waxing
Manifest Distilling
PRI Productions
The Wilding Collective
Trend Offset Printing
Youthful Medical Spa

Thank you to our Donors!

Alpha School of Massage
Cooper’s Hawk Winery
Emly Benham
Generation Us
Jaffi’s Boutique
Kendra Scott
Lunchbox Waxing
Momni Boutique
Redfield’s Salon
Youthful Medical Spa

Venue Information

100 Festival Park Ave.
Jacksonville, FL 32202
(904) 353-7770
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Organizer Information

Jacksonville Magazine

1261 King Street
Jacksonville, FL 32204

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