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Event Details

Reminder: VIP ticket holders receive early entry at 6:30 PM.

General Admission will be admitted to the venue at 7 PM, the official start time.

Show begins at 8 PM.


The Jacksonville Magazine Fashion Project, an evening of high style featuring a collection of pop-up shops and an exclusive runway show, pairs up-and-coming Northeast Florida models and designers in a competition showcasing the city’s cutting-edge style makers. Designers and models must enter a photo contest to participate, only the best receiving entry to create the show.

Working within this year’s theme, Superheroes, designers will craft two unique outfits to be worn by their chosen model during the gala runway show. After the models have sashayed down the runway showcasing the fashionable works of art, the audience is invited to vote for their favorite designs and model. The winners receive a grand prize—an exclusive cover and fashion spread in the pages of Jacksonville Magazine.

For the past two years, the sold-out event took place inside the cavernous studios at WJCT, where it will return October 11 for its fourth annual show. Guests are treated to reserved seating and VIP swag bags, as well as music, cocktails and time to browse the evening’s pop-up shops.


Featuring guest judge, Dede Westbrook, wide receiver for the Jacksonville Jaguars

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DJing by

​GeeXella


Graphics and Animations by

TigerLily Media

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This year's beneficiary is

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2019 Vendors

Cooper's Hawk

Luna Nuda

Floof! Cotton Candy Creations

The DONNA Foundation

Lunchbox Waxing

Christie Blue

Sweet Repeats

Elbie Boutique

Bold Bean Coffee

Girls Rock

Talk of the Town Boutique

Tea Nation

Simply Ke'say Boutique


VIP Swag Bag Donors

Diamonds Direct

Lunchbox Waxing

Larry's Giant Subs

Jaffi's

Emly Benham

LASH JAX

Ponte Vedra Inn & Club

DeVoe Designs

Venue Information

100 Festival Park Ave.
Jacksonville, FL 32202
(904) 353-7770
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Organizer Information

Jacksonville Magazine


1531 Osceola Street
Jacksonville, FL 32204
(904) 389-3622

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